There are two Leisure Life Surveys available:
Satisfaction with Natural Wildlife Tourism Survey
The Satisfaction with Natural Wildlife Tourism Survey measures attitudes toward tourism with respect to national parks and natural areas.
To Learn More, Click HereSatisfaction with Tourism Trips and Services Survey
The Satisfaction with Tourism Trips and Services Survey captures the effect of tourism services on travelers’ quality of life along several different dimensions.
To Learn More, Click HereSatisfaction with Natural Wildlife Tourism Survey
National parks and natural areas as destinations are important tourism and recreational resources and serve as part of the cluster of attractions that people enjoy visiting and spending their leisure time. These places also have economic significance and appreciative consumption importance. Throughout the world, designated places such as national parks, parkways, natural wildlife sanctuaries, and wilderness areas are frequented by people to engage in appreciative and esthetic recreational consumption. Such consumption may enhance the quality of vacation experience, induce happiness, and contribute to consumer well-being. National parks and natural areas offer visitors with scenic, historical, cultural, and archaeological and scientific value and satisfy a wide range of human developmental needs grounded in various sources of motivation.
Satisfaction with Tourism Trips and Services Survey
Satisfaction with travel/tourism experiences results from satisfaction with trip reflections of the traveler (e.g., what the traveler remembers regarding perceived freedom from control, perceived freedom from work, involvement, arousal, mastery, and spontaneity experienced during the trip) and satisfaction with travel/tourism services. Satisfaction with travel/tourism services is further derived from satisfaction with the service aspects of travel/tourism phases – pre-trip services, enroute services, destination services, and return-trip services.
The Theoretical Model
The measure involves ten dimensions related to customer need satisfaction in visiting a natural wildlife park. The 10 dimensions are grouped into two dimensions: high-order need satisfaction and low-order need satisfaction. High-order need satisfaction involves the following five dimensions: (1) need for exploration, (2) need for education for children, (3) need for education for reasons, (4) need for learning about animal, and (5) need to experience spirituality. In contrast, low-order need satisfaction involves the following five dimensions: (1) need for relaxation, (2) need to get away, (3) need to spend time with friends, (4) need for experience good accommodations and facilities, and (5) need to see the Big 5.
Life in general is influenced by nonleisure life domains, satisfaction with travel/tourism experiences, trip reflections (i.e., perceived freedom from control, perceived freedom from work, involvement, arousal, mastery, and spontaneity), satisfaction with travel/tourism services, and satisfaction with the service aspects of travel/tourism phases (i.e., pre-trip services, enroute services, destination services, and return trip services).
Satisfaction with Natural Wildlife TourismSatisfaction with Tourism Trips and Services Survey
A standard Satisfaction with Natural Wildlife Tourism Survey is separated into four major sections.
I. PARK SATISFACTION MEASURES
higher order needs (exploration, discovery, benefit of children, education, spiritual reasons), lower order needs (relaxation, time with friends, entertainment), cost, time spent
II. SATISFACTION IN OTHER LIFE DOMAINS
family, leisure, finances, health, education, social life, neighborhood life, community life, spiritual life, environment, housing, culture, social status
III. LIFE SATISFACTION
life in general
IV. DEMOGRAPHICS
age, gender, marital status, full-time vs. part-time employment
Satisfaction with Natural Wildlife TourismSatisfaction with Tourism Trips and Services Survey
A standard Satisfaction with Tourism Trips and Services Survey is separated into five major sections.
I. SERVICE ASPECTS OF TRAVEL/TOURISM PHASES
pre-trip services, enroute services, destination services, and return-trip services
II. TRIP REFLECTIONS OF THE TRAVELER
memories regarding perceived freedom from control, perceived freedom from work, involvement, arousal, mastery, and spontaneity experienced during the trip
III. LEISURE EXPERIENCES
leisure at home, leisure at large
IV. SATISFACTION IN OTHER LIFE DOMAINS
family, finances, health, education, social life, neighborhood life, community life, spiritual life, environment, housing, culture, social status
V. DEMOGRAPHICS
age, gender, marital status, full-time vs. part-time employment
Satisfaction with Natural Wildlife TourismSatisfaction with Tourism Trips and Services Report
All reports share a common structure.
COVER PAGE
A title page with applicant contact information and MIQOLS contact information.
EXECUTIVE SUMMARY
The entire content of the report is summarized here.
THEORY AND MODEL
The theoretical model underlying the survey is described here and the theoretical constructs are clearly defined. The research supporting the model is also discussed in this section.
DESCRIPTION OF THE SURVEY
This section contains a description of the constructs with corresponding survey items.
SAMPLING AND DATA COLLECTION
This part of the report describes the call issued to employees to participate in the survey, the deadline imposed, any incentives used to encourage employee participation, the survey link, the number of people who actually participated in the survey, the total number of people contacted, and the response rate.
SURVEY RESULTS
This section of the report provides descriptive statistics related to each survey item with figures (e.g., bar charts) against the norm. The norm is calculated based on the average of all past surveys that have been administered through MIQOLS.
DISCUSSION AND RECOMMENDATIONS
The survey results are then summarized and interpreted in this section. As such, specific strengths and weaknesses are identified. The client organization is then encouraged to bolster their strengths and correct weaknesses.
REFERENCES
Exact references of corresponding text citations are fleshed out in this section.
APPENDICES
Extra detailed information related to any aspect of the report is placed in this section.
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