Elderly

A typical project is an assessment of the quality of life of an elderly population, e.g., those who suffer from a specific illness (e.g., diabetes, heart disease, cancer), those who reside in a specific retirement community, those who are in nursing homes, among others. Publications supporting this program of studies generated by OQOLM:

Meadow, H. Lee and M. Joseph Sirgy (2008). "Developing a Measure That Captures Elderly's Well-Being in Local Marketplace Transactions." Applied Research in Quality of Life, 3(1), 63-80.
Sirgy, M. Joseph, John T. Mentzer, Don R. Rahtz, and H. Lee Meadow (1991). "Satisfaction with Healthcare Services Consumption and Life Satisfaction Among the Elderly." Journal of Macromarketing, Spring, 24-39.
Rahtz, Don R., H. Lee Meadow, and M. Joseph Sirgy (1991). "Healthcare Satisfaction Dimensions and Life Satisfaction: Exploring the Racial Issue Among the Elderly." Advances for Health Care Research, edited by Anne L. Balzs and R. Hoverstad, Norman OK: American Association for Advances in Health Care Research, pp. 171-180.
Rahtz, Don, M. Joseph Sirgy, and H. Lee Meadow (1989). "Correlates of Television Orientation Among the Elderly." Journal of Advertising, 18(3), 9-20.
Rahtz, Don R., M. Joseph Sirgy, and H. Lee Meadow (1989). "Exploring the Relationship Between Healthcare Services Satisfaction and Life Satisfaction Among the Elderly." Developments in Marketing Science, VOL. 12, edited by John Hawes and John Thanopoulos, Academy of Marketing Science, pp. 531-536.
Rahtz, Don R., M. Joseph Sirgy, and Rustan Kosenko (1988). "Using Demographics and Psychographic Dimensions to Discriminate Between Mature Heavy and Light Television Users: An Exploratory Analysis." Developments in Marketing Science, VOL. 11, edited by Kenneth Bahn, Blacksburg, VA: Academy of Marketing Science, pp. 2-7.
Rahtz, Don, M. Joseph Sirgy, and H. Lee Meadow (1988). "Elderly Life Satisfaction and Television Viewership: Replication and Extension." 1988 AMA Winter Educators' Conference, edited by Stanley Shapiro and H. H. Walle, Chicago: American Marketing Association, pp. 409-413.